The Effects of Brand Trust, Perceived Quality and Halal Knowledge on Richeese Factory Consumers’ Purchase Intention
Article Sidebar
Main Article Content
Abstract
This study was motivated by fluctuations in consumer purchase intention at Richeese Factory Padangsidimpuan, where interest declined three months after the outlet's grand opening, recovered in subsequent months, and then decreased again. The study analyzes the effects of brand trust, perceived quality, and halal knowledge on consumers' purchase intention toward Richeese Factory in Padangsidimpuan City. A quantitative design was employed with 97 respondents selected through convenience sampling using the Lemeshow formula. Data were collected through questionnaires and documentation and analyzed using validity and reliability tests, classical assumption tests, multiple linear regression, partial t-tests, the simultaneous F-test, and the coefficient of determination in SPSS version 23. The findings show that brand trust and halal knowledge significantly affect purchase intention, whereas perceived quality does not. These results identify brand trust and halal knowledge as important determinants of consumer purchase intention. Future studies should examine additional variables and different samples to obtain more comprehensive evidence.
Article Details
This work is licensed under a Creative Commons Attribution 4.0 International License.
How to Cite
References
Aiman, U., Abdullah, K., Hasda, S., Fadilla, Z., Masita, T., & Sari, M. E. (2022). Quantitative research methodology. Yayasan Penerbit Muhammad Zaini.
Al-Haq, F., Ismail, N., & Al-Ayubi, S. (2024). The effects of students' knowledge, attitudes, and trust on halal-labeled products: A case study of food and beverages. I-Economics: A Research Journal on Islamic Economics, 10(1), 68-78. https://doi.org/10.19109/ieconomics.v10i1.22171
Anisa, V. (2023). The effects of halal lifestyle, halal knowledge, and promotion on purchasing decisions for the Rabbani brand: A study of Rabbani consumers at UIN Walisongo Semarang [Undergraduate thesis, UIN Walisongo Semarang].
Ayu, A., Pramesti, D., & Hidayati, R. (2023). An empirical study of students at the Faculty of Economics and Business, Diponegoro University, Semarang, who had used Apple products for more than one year. Diponegoro Journal of Management, 12, 1-13.
Destiya, D. S. (2024). The effects of brand trust, brand preference, and perceived quality on purchase intention for local skincare products [Undergraduate thesis, Universitas Islam Indonesia].
Harjanto, H. (2025). The effects of halal product knowledge, ideological religiosity, and halal product quality on halal food purchase intention among women entrepreneurs in Yogyakarta [Undergraduate thesis, Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta].
Jadmiko, S. M. A., & P. (2023). Analysis of factors influencing green purchase intention. Istithmar: Jurnal Studi Ekonomi Syariah, 7, 1-10.
Lapian, S. L. H. V. J., & Soepeno, D. (2024). The effects of brand trust and perceived quality on brand loyalty among consumers using the Tri telecommunications provider in Manado. Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 12(1), 116-126.
Leislee, J., & Nawawi, M. T. (2024). The effects of brand trust and perceived quality on purchase intention for private-label products: A case study of Indomaret Jakarta. Jurnal Manajerial dan Kewirausahaan, 6(3), 619-627.
Mulyati, E., Arsyad, M. R., Suryaningsih, Maryati, S., Gustina, L., Junianto, P., Helencia, K., Widayanti, L. P., Hwihanus, & Nurrakhmad, L. O. M. (2024). Introduction to SPSS: Theory, implementation, and interpretation. CV Gita Lentera.
Nurhanifah, L., Hakim, L., & Syahbudin, F. (2025). The effects of halal awareness, Islamic branding, perceived quality, and price on purchase intention for Wardah cosmetics. Jurnal Manajemen Bisnis Syariah, 1-16.
Rahman, A., & Muthohar, M. (2023). Consumer purchase intention toward halal restaurants: A study of Muslim communities in Indonesia. Selekta Manajemen: Jurnal Mahasiswa Bisnis & Manajemen, 2(5), 43-58.
Rahmantyo, E. T. (2024). The effects of religiosity, Islamic financial literacy, and trust on Islamic banking purchase intention among young adults in Jakarta. Jurnal Ilmiah Wahana Pendidikan, 10, 289-297.
Sahir, S. H. (2022). Research methodology. Penerbit KBM Indonesia.
Sari, A., Dahlan, Tuhumury, N. A. R., Prayitno, Y., Siegers, H. W., Supiyanto, & Werdhani, S. A. (2023). Fundamentals of research methodology.
Sugiyono. (2023). Quantitative, qualitative, and R&D research methods. Alfabeta.
Top Brand Award. (2025). Top Brand Index: Fast-food category. https://www.topbrand-award.com/